If you’re creating content for a traditional buyer persona, think again. Great content starts with truly knowing your audience. Here’s how to create a content marketing persona.

When done right, conversion-driven content educates your prospects on the solutions to their problems and compels them to buy your product in a way that isn’t spammy. It’s the best way to turn your readers into customers.

One good reason to launch a company blog is to have a free space for company news and PR. But there’s an art to doing this right. Read on.

One good reason to launch a company blog is to have a free space for company news and PR. But there’s an art to doing this right. Read on.

If you’re looking for reasons other than SEO to do content marketing, you’ve come to the right place. Here are five ways to sell up your vision of content marketing to the leadership team.

You shouldn’t add SEO link building to your strategy until you see one of these four signs. Learn how to effectively start link building when the time is right.

These are the best Wordpress SEO plugins for anyone trying to improve their search engine rankings. Let these tools do a lot of the legwork for you.

Someone asked us: If you had no SEO tools, how would you approach your content strategy? Read on to learn how to get scrappy about content creation and SEO.

Shopify boasts a ton of marketing apps that integrate seamlessly into their platform. Around 1,100 at last count. Our friends at Tako Agency give their top recommendations.

Watch out for these six red flags when hiring a content marketing agency. Learn what to ask each candidate to uncover any potential problem.